AI automation for SMEs · Dubai

Intelligent automation for everyday operations.

I design AI assistants that handle the repetitive work inside your business and hand the judgement back to your team. One workflow at a time, built into the systems you already use.

What’s eating your week? How it works
Routine work handled by an AI assistant, so your team can talk to customers Emails, documents and chat messages move from an inbox into an AI assistant. A checklist fills with ticks as the work is done. On the right, a team member and a customer chat face to face.
Routine requests come in, the assistant handles them, and your team gets time for customers.

The work that never makes it onto the strategy slide.

Copying details from emails into a system. Chasing the same documents again. Re-typing the same report every week. None of it is hard, but it takes up hours your people could spend on customers, and it is where mistakes creep in.

You don’t need an AI strategy to fix that. You need someone to look at how the work is actually done, then automate the parts a person shouldn’t have to do.

Three steps. Start with the first.

Each step stands on its own. You decide whether to go further after you’ve seen what the previous one gave you.

  1. Discovery Sprint

    One to two weeks mapping a single workflow end to end. I sit with the people who do it, find where AI genuinely removes hours, and hand you a build plan you can act on — with me or without me.

    Deliverable
    • A workflow map, end to end
    • Where AI can remove hours
    • A build plan you can act on, with me or without me

  2. Automation Build

    I build the agreed workflow as an AI agent wired into the tools you already run — CRM, email, WhatsApp Business, spreadsheets. It is tested on your real cases, documented, and your staff are trained to run it.

    Deliverable
    • The agreed workflow, built as an AI agent in your tools
    • Testing on your real cases, and written documentation
    • Training for your staff to run it

  3. Managed AI Ops

    Automation is not a one-off install. Monthly monitoring, tuning and reporting keep it accurate as your business shifts, plus a standing block of hours for the next automation on your list.

    Deliverable
    • Monthly monitoring and tuning
    • A monthly report
    • A standing block of hours for your next automation

What it looks like for your customer.

An insurance customer messages your agency. The assistant gathers the details, then hands the request to a person on your team.

An example conversation, written to show the idea. It is not a real customer and not a live assistant.

Insurance assistantExample
  1. Hi, I need to insure my car.
  2. Happy to help. Is it for comprehensive or third-party cover?
  3. Comprehensive.
  4. Thanks. Could you send a photo of the vehicle registration card and your driving licence?
  5. 2 photos attached
  6. Got them. I’ve picked out the car and licence details. Please check they look right, then I’ll pass your request to the team.
  7. Looks right.
  8. Done. Someone from the team will review it and send you options.

Built for owners who run busy desks.

I focus on four kinds of business where a lot of the day goes on documents, inboxes and follow-ups.

  • Insurance

    Quote requests, renewals and policy changes reach you by email, WhatsApp and phone, in every format. An automation can pull the key details into a sheet or your system for you to check, so far less gets re-typed.

  • Recruitment

    CVs arrive by email and WhatsApp. An automation can sort them against your brief, flag the likely fits and draft the interview-time messages. You still make the call.

  • Hospitality

    Many guest questions are the same ones: opening hours, availability, directions, policies. An automation can reply to those straight away, using answers you’ve approved, and hand anything else to you or your team.

  • Logistics

    Invoices, packing lists and bills of lading land in your inbox. An automation can pull out the key details and prepare the shipment update, and your team checks it before it goes out.

Shiji Govindan

One person, accountable for the work.

Shiji Govindan, founder · Dubai, UAE

I bring 17 years of experience across several sectors. I began as a software engineer building enterprise applications, then moved into production support for logistics systems, hotel software projects in hospitality, senior consulting in insurance, and business development in recruitment. Across all of them, my work sat between the people who use a system and the people who build it. SetuvAI is where I bring that range to small businesses in Dubai.

Completed KHDA Approved Training in Artificial Intelligence.

SetuvAI is a one-person consultancy. The person you speak to first is the person who maps your workflow, builds the automation and answers when something needs fixing.

Which hour of the day would you buy back?

Send a short email: what your company does, the workflow that eats your time, and the tools you use today. I’ll reply personally.

Email me about a workflow

Or write directly to [email protected]